NEXUS projects at a glance
Market introduction program
Brand promotion program
Sales program
Own retail planning program
Media coverage and public relations program
Logistics and Technology Support

Follow up & service

Based on your needs and our market knowledge, the market is initially segregated into different level of priority and specific customers are selected according to your standards of image, placement and potential revenue.

To ensure your control of selective placement and exclusive distribution steps, information documents are regularly provided. Each summary which includes road reports, clients description and services activities enables your company to obtain your own market transparency, control of sales, image and distribution.
Back to the Top

Brand promotion program

 

During a period of presales and acquisition activities, the brand is introduced and promoted to prospect clients, maintaining an intensive contact to key-accounts through personal approach, and visual information. All operative sales activities and appointments are coordinated at the New York showroom.

In order to increase Brand awareness the targeted tv & print media is contacted via personal approach to opinion formers, with press samples, mailings, ringarounds and individual press events at the showroom in New York.

NEXUS has worked with creative fashion designer, commercial brands and some of the largest fashion manufacturers to help increase sales and public awareness. Our name is recognized by many of the companies, retailers and buyers of fashion apparel and accessories
Back to the Top

Sales program

NEXUS works with a broad range of retail partners and major department stores to cross promote each other's brands and achieve mutual objectives. Programs include in-store trunk shows, in-store marketing collateral event contests, incentive programs, and more.

The sales activities are concentrated during the sales period in the New York showroom, as an additional sales resource regional trade shows are organized and targeted customers assisted individually.

An extensive analysis, entire review and final sales report specifies sales results and distribution activities at the end of every season and provides information about future strategies and projections.
 

Back to the Top

Own retail planning program

The main purpose and ultimate objective of this program is the strengthening of the brand competitive position and profitable business expansion. The local market is continually explored for opportunities, relevant information compiled and new operating concepts recommended in order to support management decisions.
 

Back to the Top

Media coverage and public relations program
 

A list of editorial targets and desired objectives regarding particular publications is recommended in order to construct a framework program to achieve positively all the targeted media. A calendar and structured plan is formulated focusing on the brand issues. A seasonal document map reports on coverage and editorials achieved.
Back to the Top

Logistics and Technology Support

In order to improve product presence in the market and maximize services to the customer an importer relationship can be initiated.
Back to the Top