You are probably aware of pop-up stores, that are placed in a certain location only a few days, weeks or months. We love the concept as it fits our company strategy „adopt to change quickly“. Within the last years we recognized that staying at the same place the entire year costs a lot of money for us as well as for our clients. The idea was born when an employee mentioned that we all meet at the same markets all year round. She said, it’s like a fashion circus, it always moves from one country to the next. That is exactly what we do. In the past we have been showcasing already in Paris, Milan, Las Vegas and LA. Now we are taking this concept to the next level.